Email marketing can successfully propel revenue for any business. However, with all the moving parts involved it’s important to make sure you are taking care of the basics. We’ve put together a go-to list to ensure your campaigns are not only successful but also profitable! Take a look at the ten tools below and let us know what other tools you find helpful in your email marketing.
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CopyCog
Content is king as the saying goes, and what better way to stay on top of your content creation than a free and easy to use platform like CopyCog. CopyCog makes it easy to manage multiple writers for various projects. Even better, while mapping your next email campaign, you won’t have all those clunky email chains between your entire team. CopyCog makes it easy to manage everything in one place. Say goodbye to clutter and hello to efficiency. We promise your email content management will never be the same!
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Sniply –
Have you ever wanted to share great content while also reaping the rewards of collecting and growing your list? Now you can… Sniply allows you to share any piece of content and overlay a button, form, image or link of your choosing. This tactic creates a win-win for you and your readers. First, you are sharing amazing content that has value to your list to interact with or share on their own. Second, by sharing with Sniply, you allow your readers the opportunity to take advantage of your own marketing agenda. Sniply is certainly a game changer every serious marketer should be using.
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MyCrowd Email Testing
You just sent out an email to your list of 10,000 people. But your email has a typo…and a link is broken…and it looks terrible on an iPhone! Never worry about mistakes again and send your next email campaign with confidence. MyCrowd QA lets you easily test your emails with a live audience of crowd testers instantly. MyCrowd is compatible with every email provider and marketing platform including: MailChimp, Vertical Response, Constant Contact, Direct Response, SendGrid, Customer.io, ToutApp, ResponseSys, SilverPop and more! Protect your brand and test your email with MyCrowd QA – Find your email bugs before your customers do.
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MaroPost
Recommended by one of the top Marketing bloggers, Neil Patel, MaroPost offers scalable solutions for maximizing your email campaign effectiveness. Focusing on things like deliverability and strategy, MaroPost can help any business of any size scale their email efforts to the next level. This tool comes in handy especially as you grow your list. Patel was quoted saying 27% of his traffic comes from his email list and a big way he gets that is through the detailed efforts of MaroPost.
http://www.maropost.com/services-overview/
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Subject Line Checker –
Have you ever wanted to know what your subject line will look like to others? Check out Subject Line Checker… This nifty piece of software allows you to preview your email subject line across 34 different email clients. If you’re looking to take it a step further, Subject Line Checker has a paid version that allows you to visually inspect the entire body of your email. This addition is great for analyzing which portions of your email is inviting and which parts need improvement.
https://litmus.com/resources/subject-line-checker
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Raven –
Placing a URL in an email is pretty common. After all, you typically have the goal of sending traffic to some webpage. However, do you know exactly how much that specific email is generating in terms of traffic and clicks? Raven URL allows you to leverage Google Analytics and track both which URLs, and which sources are performing the best for your campaign.
http://gaconfig.com/google-analytics-url-builder/
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Ifttt –
As their tagline goes, “Put the internet to work for you.” Ifttt works like their name sounds… You can create “if” statements around your favorite programs online. The possibilities are endless with this nifty tool. However, to herd your focus, log on and take a look at their recipes around emails. You can do everything from creating automatic personal follow-ups, to emailing your followers when a news article about your company is about to hit the press. Have fun!
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IsValid –
Split testing is great and a must for all serious marketers. However, if you’re like most marketers implementing spit test, sometimes the data can be a bit difficult to sort through. Allow us to introduce IsValid! IsValid gives you an instant visual representation of any data sets. Take all those hard to analyze numbers, upload them into IsValid, and your eyes will be dazzled by the visual simplicity this tool provides. Identifying winners and losers in your email marketing will never be the same.
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Email Spam Test –
Spam is a serious problem in the marketing world. There are a lot of marketers pushing not so great content out through email. As a result, email inboxes have gotten smarter about catching spam before it lands in front of actual human eyes. The problem is, a lot of good marketers have been caught in the crossfires and landed in the infamous casualty box marked spam. To ensure your emails aren’t landing in the spam folder, why not run a quick test? Email Spam Test is a free program that gives you a spam score. A quick upload and in seconds you will receive a number showing you how spammy your email might be. It’s an easy an efficient way to ensure your efforts land in the correct email inboxes before they are sent out.
http://www.emailspamtest.com/#
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Pictaculous –
Colors can make or break the interaction within an email. If you include images in your message, hop on over to Pictaculous to get a custom color palette that compliments your image. Pictaculous is a free easy to use tool and was developed by email marketing masters MailChimp. Creating a visually appealing email will not only help with readership interaction, it will also give you a professional persona that your list will come to respect.
STOP: Remove errors in your email campaign through MyCrowd Email Testing.
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