Few parts of the development lifecycle are as important as QA testing. While quality assurance can add a lot of time to the process of creating your mobile app, it helps you create a better end product that retains users, generates revenue and achieves your goals.

Today, mobile app companies have a variety of choices when it comes to QA. They can build an in-house testing team and carry out their own QA tests. Alternatively, they can outsource quality assurance to a third-party testing company that runs tests and reports on bugs for them.

Both options have disadvantages. Doing the first properly is so expensive that it’s far outside the financial reach of most small and medium-sized app developers. The second offers good results but involves giving up a huge deal of control, all while costing a significant amount.

Luckily, there’s also a third option: crowdtesting. By using on-demand testing, you can access all of the benefits of in-house or third-party QA testing without the downsides. In short, you can test your mobile app or website at a reasonable cost, a great degree of accuracy, and in little time.

Below, we’ve listed five reasons why crowdtesting beats traditional QA testing. Whether you’re developing a mobile app or need to test your ecommerce website, read on to discover how you can improve your end product by adding crowdtesting to your quality assurance process.

It’s affordable

Building your own QA department is an expensive process, which is why it’s out of reach for all but the largest technology companies. Worse yet, there are costs associated with your own QA team whether you need it or not, making it a difficult expense for small companies to justify.

Crowdtesting gives you access to a huge QA team with on-demand pricing, helping you reduce the costs of testing your app or website. You get the accuracy and thoroughness of a big team, all without the huge costs of running your own internal quality assurance department.

It offers greater device diversity

One of the most important factors in mobile quality assurance is device diversity — the ability to test your app on a huge variety of devices. This helps you find hardware and software-specific bugs that only affect certain devices and their users.

When you test internally, you’re limited by device diversity. Our crowdtesting platform includes more than 18,700 different devices, letting you test your app or website on numerous hardware and software combinations to find and fix device-specific bugs.

A larger test audience means more accurate data

When you run QA tests using a small sample size, you’re far more at risk of making decisions based on inaccurate data. A small audience or small range of tests means more bias, far more subjectivity and much less reliable reporting.

The methodology of crowdtesting is much less subjective by its nature. Since you have access to a huge audience of testers (more than 25,000 using MyCrowd) you can bug test your app or website with the confidence that you’re getting reliable, accurate data and bug reports.

It protects your brand

It only takes a single major bug to ruin your mobile app’s user experience. While internal quality assurance will help you find most bugs, the limitations of an in-house team mean that many will slip through the cracks and make their way into the final release.

This affects your bottom line through lost revenue and growth, and your brand through negative word of mouth. If you care about your brand, QA testing isn’t optional — it’s potentially the most important step in the entire development lifecycle.

You’re in control

When you outsource QA testing to another company, you gain their experience while losing a certain degree of control. When you crowdtest, you gain the experience, knowledge and device diversity of a huge audience, all while staying in control of the scope and focus of your testing.

You can specify exactly what you’d like tested, the specific devices and operating systems you need to test on, and even the geographic location of your testers. This control results in better, more accurate results, all at a far lower cost than in-house or outsourced QA testing.

Start crowdtesting your app today

MyCrowd QA lets you access 25,000 quality assurance testers and more than 18,000 devices to find your app’s bugs and weaknesses. Learn more about how MyCrowd works and start your first crowdsourced QA test today.