by Matthew Cordasco | Sep 16, 2015 | All
What is CrowdTesting? Are you an early adopter? I am. Great products put a great big smile on my face, but nothing gets my goat more than buggy apps. I have spent most of my multi-decade career leading and contributing to product teams, and have learned a thing or two...
by Matthew Cordasco | Aug 19, 2015 | All
Good landing pages convert. Landing pages tested with A/B tools convert better. Today’s conversion rate optimization tools (CRO) empower marketing teams to create A/B experiments and content changes easily. We all know the best of breed tools like Optimizely, Visual...
by Matthew Cordasco | Apr 24, 2015 | All
Tools, tools and more tools! What started as basic email blasts has grown into an incredibly rich (and fragmented) landscape of marketing automation products. Is too much of a good thing a bad thing? You decide for yourself. Thanks to Chiefmartec.com for their...
by MyCrowd | Jan 29, 2015 | All
You’ve just meticulously created your App. Your team has come together and gone from concept to wire frame to now a working version. The long hours have paid off, and you don’t have to detail an imaginative user interface when people ask; “Hey, what’s your team...
by MyCrowd | Jan 22, 2015 | All
As a business professional, you already know the importance of email marketing and it’s revenue-driving potential. Building an ever-growing list of loyal email subscribers is key to any company’s success. But where do you begin? To get some answers and insight on...
by MyCrowd | Jan 11, 2015 | All
When someone says, “Hackathon” what comes to mind? What used to be a 48 hour, caffeine-infused, weekend sprint of small groups has now rose to a mainstream, proven arena for recruiting, networking and expanding brand exposure. Regardless the size of your...
by Matthew Cordasco | Jan 1, 2015 | All
Good leadership takes practice. As we reflect on the lessons from 2014 and head into a new year of opportunity, it’s the perfect time to set new goals and work on sharpening your leadership skills. Make 2015 count by taking the time to develop yourself as a...
by Matthew Cordasco | Dec 18, 2014 | All
Whether joining the ranks of a large company or taking the lead at a small start-up, a product manager’s first 30 days at a new company are a crucial time period. Taking the right steps during the first month on the job has the potential to set up a positive...
by Matthew Cordasco | Dec 12, 2014 | All
Email marketing can successfully propel revenue for any business. However, with all the moving parts involved it’s important to make sure you are taking care of the basics. We’ve put together a go-to list to ensure your campaigns are not only successful...
by Matthew Cordasco | Aug 5, 2014 | All
While other Web metrics software packages have fallen to the wayside over the years, Google Analytics (GA) platform has risen to the top as the de facto standard for website reporting and statistics. Simply put, the platform is indispensable for any business or...
