by Matthew Cordasco | May 4, 2016 | All
The longer your mobile app can retain users, the more likely it is to convert them into paying customers. Many app developers focus on acquisition as their primary metric of marketing success. They spend a huge amount of money on acquiring new users, all while doing...
by Matthew Cordasco | Apr 28, 2016 | All
Does your small technology business have an established QA process? While it’s easy to think of quality assurance as something only big businesses need to worry about, QA testing is even more important for small businesses and up-and-coming brands. Why? Because when...
by Matthew Cordasco | Apr 27, 2016 | All
How confident are you that your app, website or product is ready for release? It’s easy to focus only on the good side of things before release, all the while ignoring potential defects that could hurt your app’s popularity and severely damage your company’s...
by Matthew Cordasco | Apr 26, 2016 | All
As a marketer, it’s easy to focus on growth as the ultimate metric of your app’s success. Many app developers and entrepreneurs pay the most attention to acquisition metrics like new users, downloads and installs, all while ignoring the other side of the customer...
by Matthew Cordasco | Apr 25, 2016 | All
Special guest post by Kendrick Wang at Apptimize. How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...
by Matthew Cordasco | Apr 20, 2016 | All
As the old Peter Drucker quote goes, “what gets measured, gets managed.” Today’s app developers understand the importance of paying attention to metrics like installs, cost per acquisition and average revenue per user. These metrics all play an important role in...
by Matthew Cordasco | Apr 19, 2016 | All
You’ve attracted users to your mobile app, but can you retain them? Data shows that most apps lose 95% of their daily active users within 90 days of installation, making retaining users more of a challenge than earning them in the first place. Users give up on mobile...
by Matthew Cordasco | Apr 19, 2016 | All
Have you ever used a mobile app that was so poorly designed it made you dislike the brand it represented? Great mobile apps make any task simpler, from calling a taxi to ordering a meal. Unfortunately, even if your app delivers a huge amount of value, all it takes to...
by Matthew Cordasco | Apr 15, 2016 | All
Your mobile analytics software is great at telling you how users use with your app and helping you run A/B tests, but it isn’t perfect. No matter how much mobile analytics data you collect and analyze, there’s always some information that falls outside the scope of...
by Matthew Cordasco | Apr 14, 2016 | All
Every year, the number of people that shop for products and services on mobile increases. In 2016, it’s no longer enough to just have a mobile website — instead, your website needs to be carefully tested and optimized for optimal conversions, sales and revenue....
