by Matthew Cordasco | Apr 19, 2016 | All
You’ve attracted users to your mobile app, but can you retain them? Data shows that most apps lose 95% of their daily active users within 90 days of installation, making retaining users more of a challenge than earning them in the first place. Users give up on mobile...
by Matthew Cordasco | Apr 19, 2016 | All
Have you ever used a mobile app that was so poorly designed it made you dislike the brand it represented? Great mobile apps make any task simpler, from calling a taxi to ordering a meal. Unfortunately, even if your app delivers a huge amount of value, all it takes to...
by Matthew Cordasco | Apr 15, 2016 | All
Your mobile analytics software is great at telling you how users use with your app and helping you run A/B tests, but it isn’t perfect. No matter how much mobile analytics data you collect and analyze, there’s always some information that falls outside the scope of...
by Matthew Cordasco | Apr 14, 2016 | All
Every year, the number of people that shop for products and services on mobile increases. In 2016, it’s no longer enough to just have a mobile website — instead, your website needs to be carefully tested and optimized for optimal conversions, sales and revenue....
by Matthew Cordasco | Apr 12, 2016 | All
You’ve developed, launched and marketed your mobile app. It’s visible, easy for users to find and generating plenty of buzz. Your install base is getting larger every hour and the app — at least at first glance — is a certifiable success. There’s one...
by Matthew Cordasco | Apr 11, 2016 | All
It only takes one bug to seriously hurt your mobile app’s growth and retention. Mobile users are infamously fickle, and a single bug is often all it takes for users to uninstall your app and replace it with a competitor. Data shows that most apps lose more than 95% of...
by Matthew Cordasco | Apr 6, 2016 | All
After someone installs your app, how long do they remain a user? Data shows that most apps lose 77% of their daily active users within three days of installation, and 95% of all daily active users within 90 days. These statistics certainly look worrying, especially if...
by Matthew Cordasco | Apr 5, 2016 | All
What’s the key difference between a successful mobile app and an unsuccessful one? Ask this question to a developer and you’ll hear about factors like performance and stability. Ask a designer and you’ll hear about user experience. Ask a marketer and you’ll hear about...
by Matthew Cordasco | Apr 4, 2016 | All
Is your website’s mobile performance hurting your retention and revenue? Load speed is one of the most important factors for user satisfaction, with an incredible 47% of web users expecting a website to load in two seconds or less. If your website takes more than...
by Matthew Cordasco | Mar 30, 2016 | All
Is your mobile app ready for a redesign? Mobile app design and usability changes rapidly, with many of 2013 and 2014’s top trends already thoroughly out of date in 2016. Below, we’ve listed five of the most significant mobile design and UX trends of this year to help...
