by Matthew Cordasco | Apr 26, 2016 | All
As a marketer, it’s easy to focus on growth as the ultimate metric of your app’s success. Many app developers and entrepreneurs pay the most attention to acquisition metrics like new users, downloads and installs, all while ignoring the other side of the customer...
by Matthew Cordasco | Apr 25, 2016 | All
Special guest post by Kendrick Wang at Apptimize. How do you update an app without breaking the user experience when you have over 20 million users? 200 million? When it comes to mobile apps, the stakes are higher than they ever were on web. Mobile users have an...
by Matthew Cordasco | Apr 20, 2016 | All
As the old Peter Drucker quote goes, “what gets measured, gets managed.” Today’s app developers understand the importance of paying attention to metrics like installs, cost per acquisition and average revenue per user. These metrics all play an important role in...
by Matthew Cordasco | Apr 19, 2016 | All
You’ve attracted users to your mobile app, but can you retain them? Data shows that most apps lose 95% of their daily active users within 90 days of installation, making retaining users more of a challenge than earning them in the first place. Users give up on mobile...
by Matthew Cordasco | Apr 19, 2016 | All
Have you ever used a mobile app that was so poorly designed it made you dislike the brand it represented? Great mobile apps make any task simpler, from calling a taxi to ordering a meal. Unfortunately, even if your app delivers a huge amount of value, all it takes to...
by Matthew Cordasco | Apr 15, 2016 | All
Your mobile analytics software is great at telling you how users use with your app and helping you run A/B tests, but it isn’t perfect. No matter how much mobile analytics data you collect and analyze, there’s always some information that falls outside the scope of...
by Matthew Cordasco | Apr 14, 2016 | All
Every year, the number of people that shop for products and services on mobile increases. In 2016, it’s no longer enough to just have a mobile website — instead, your website needs to be carefully tested and optimized for optimal conversions, sales and revenue....
by Matthew Cordasco | Apr 12, 2016 | All
You’ve developed, launched and marketed your mobile app. It’s visible, easy for users to find and generating plenty of buzz. Your install base is getting larger every hour and the app — at least at first glance — is a certifiable success. There’s one...
by Matthew Cordasco | Apr 11, 2016 | All
It only takes one bug to seriously hurt your mobile app’s growth and retention. Mobile users are infamously fickle, and a single bug is often all it takes for users to uninstall your app and replace it with a competitor. Data shows that most apps lose more than 95% of...
by Matthew Cordasco | Apr 6, 2016 | All
After someone installs your app, how long do they remain a user? Data shows that most apps lose 77% of their daily active users within three days of installation, and 95% of all daily active users within 90 days. These statistics certainly look worrying, especially if...
