by Matthew Cordasco | Jun 22, 2016 | All
One of the most popular startup quotes is “move fast and break things.” Inspired by Facebook’s hugely successful growth and development philosophy, it’s great, effective advice, but rarely the best strategy for every startup. There’s a time to move fast and break...
by Matthew Cordasco | Jun 16, 2016 | All
Over the last year, mobile commerce and the rise of the m-commerce app has grown at an incredible pace. Data from BI Intelligence shows that m-commerce is growing at a significantly faster rate than traditional PC e-commerce, with annual m-commerce revenue predicted...
by Matthew Cordasco | Jun 16, 2016 | All
In the crowded, competitive world of mobile apps, looks matter. Research shows that online first impressions are 94% design related. And the vast majority of users form their opinion based not on how it works, but how appealing it looks on mobile. As unfortunate as it...
by Matthew Cordasco | Jun 9, 2016 | All
We previously wrote about how QA testing your app to find and fix bugs before it’s released can improve its retention rate. In that post, we covered four effects that improved quality has on your retention rate, all of which help you keep the users you’ve acquired:...
by Matthew Cordasco | Jun 7, 2016 | All
When it comes to mobile app UI and UX experiences, users can be very picky. The mobile app marketplace is extremely competitive, with dozens of competitor for every successful app out there. Often, it’s not the best mobile app that wins and retains users, but the app...
by Matthew Cordasco | Jun 1, 2016 | All
Working out when to hire QA testers is a challenge for any startup. Hire too early and you risk spending your limited cash on quality assurance before it’s necessary. Hire too late and there’s an even bigger risk — a risk of releasing buggy software that repels...
by Matthew Cordasco | May 31, 2016 | All
We’ve written before about crowdtesting and the damage you can do to your brand when you don’t test your app before its release. Skip over or breeze through the QA process and it’s all too easy to damage your reputation and leave users wondering what went wrong....
by Matthew Cordasco | May 17, 2016 | All
By Atomation IoT is no longer science fiction. It’s here and moving fast. You already know why you want to be part of it, but how can you simplify the process? 1. Flexibility. When it comes to IoT, be sure to keep an open mind. With all do respect to loyalty, you’re...
by Matthew Cordasco | May 12, 2016 | All
What’s the most important factor in making sure your mobile app, website or desktop software is profitable? Most people associate the word “profitable” with tasks like marketing and promotion, and rightly so. Without a clear marketing plan, it’s unlikely that your app...
by Matthew Cordasco | May 11, 2016 | All
QA testers have one of the most important jobs in the entire development process. From finding bugs to ensuring the end product is easy to use, well optimized and compatible with a variety of devices, quality assurance testers have a diverse range of responsibilities....
