Bringing on a freelance worker is something almost any business could benefit from at one time in their lifecycle. From start-ups looking for their first logo or help creating an MVP (Most Viable Product) to agencies looking for help on a per project basis or a business needing to create email templates, freelancers can be a key piece to a smart lean business growth strategy. By hiring a freelancer, you are making a cost effective investment in your business. The best advantage is that you can find freelance help at a wide range of price points and skill levels. Smart businesses effectively use freelancers to fill gaps in their core team. They know freelancers can be effective in accomplishing small tasks as well as being used on larger ongoing projects. Here are 5 quick and simple ways you can efficiently use freelancers:
- Use Freelancers to Create Content – freelance copy writer’s and copy editor’s can quickly edit existing copy or create new copy including tag lines, crafting content for websites, marketing materials or press releases, and longer-term projects such as social media content creation. Start-ups, or even larger companies, may not have a copy writer or copy editor on staff, so bringing in capable freelancers ad hoc can be highly beneficial and efficient, rather than retaining a part-time or full time employee. Copy writers who are fluent in other languages can also make excellent, cost effective translators.
- Use Freelancers to Bring in Fresh Ideas – the ability to contribute fresh ideas is one of the most powerful benefits of using freelancers. Regular employees work in a corporate monoculture, and might tend to have a similar way of looking at things. After time it becomes second nature to reinforce the culture in which they work. An easy and effective way to break up this monotony is to bring in a freelance worker, who may have a fresh perspective that will contribute in a meaningful way to your existing team’s ideas.
- Use Freelance Graphic Designers – freelance graphic designers are a cost effective way of tapping into experienced creative talent to do anything from logo design, custom icons, product rebranding, corporate identity packages, or creating a new email templates. Freelance graphic designers may be efficiently used to complete a small, one-time project or work alongside your existing team on something long-term. They are especially valuable for companies that have ab testing programs.
- Leads for sales people – coming up with new sales leads are a necessary, but often times consuming endeavor. Bringing on a freelance researcher to come up with a new set of sales leads can be a highly efficient way to invest in your business. This service is especially beneficial for start-ups, those who are breaking into a new market or launching a new product.
- Freelance Consultants – experts in a specific area can be brought in to help with a multitude of tasks and projects. Freelancers may be utilized to work on anything you may need – PowerPoint presentations, creating code, a new marketing strategy, crafting a new business or marketing plan, SEO, A/B testing, or consulting services for a new product or business.
Businesses are now able to tap into a broad, global talent pool of freelancers through sites such as MyCrowd. There are literally no limitations on the diversity of skill sets of today’s freelancers. Get creative and see how you can best leverage freelancers to efficiently accomplish your short or long term business goals.
