Does your small technology business have an established QA process? While it’s easy to think of quality assurance as something only big businesses need to worry about, QA testing is even more important for small businesses and up-and-coming brands.
Why? Because when your brand is small and less established, a single bug is all it takes to give your website, software or mobile app a bad reputation. The smaller you are and the bigger your growth potential, the more important it becomes to fix bugs as early as possible.
By far the simplest, most affordable way to find and fix bugs as a small business owner is with crowdtesting.
Crowdtesting is QA performed on a mass scale. Instead of creating your own internal team to carry out in-depth tests, you can outsource your testing process to a huge audience of online testers tasked with finding bugs, testing forms, receiving your emails and more.
Do you run a small software, online marketing or app business? Read on to discover three of the top reasons to add crowdtesting to your quality assurance process, from user retention to measurable savings.
Buggy software means lost retention and lost income
Users rarely return to buggy software. When your website or application is plagued with bugs, it becomes a continual source of annoyance for its users, many of whom will abandon it in favor of an alternative that’s more stable, less buggy and easier to use.
If you have a monopoly on your product or service, bugs may not hurt your retention much. But if you’re a small business in an industry that’s crowded with bigger competitors, you need to be the best option available in order to avoid losing customers.
Crowdtesting lets you eliminate bugs and other problems that annoy and frustrate your users, all without the cost of traditional testing.
In a few minutes, you can create a test and gain insights and feedback from hundreds of people using a huge variety of devices, letting you fix bugs with ease. The end result is a bug-free user experience that keeps users with your business and away from your competitors.
Bugs and performance issues can hurt your brand
When you’re a big, established brand like Apple or Google, a minor software bug rarely results in any lasting damage.
When you’re a small brand that most people haven’t heard of, even the tiniest of bugs can drive users away from your website or application and towards your competitors.
Succeeding against larger, better funded competitors is all about credibility. When you offer the most credible, trustworthy option in your vertical, you’ll earn the attention of people that usually would have ignored you.
Lose that credibility and you lose your edge, and potentially your customers. Worse yet, since you’re a smaller business with fewer resources than your competitors, regaining that edge is a long, slow and costly process.
Crowdtesting isn’t just about fixing bugs that could annoy your users — it’s about ensuring your website or application is the best in its category. Quality creates credibility, and crowdtesting is the easiest way for small businesses to create and release high quality software.
Crowdtesting means QA testing without the usual cost
For a small business, traditional QA testing can be highly intimidating. There’s the cost of hiring an internal team to consider. Then there’s the cost of buying the hundreds of devices your users own. Then there’s the huge amount of time required to carry out even the most basic tests.
In short, it’s an extremely involved, expensive and intimidating process without a real advantage for your business.
When you’re Microsoft or Facebook, carrying out internal QA tests isn’t a costly process. When you’re a small or medium-sized business, it’s extremely costly. Crowdtesting lets your business achieve the same outcome as an internal QA testing department without the typical cost.
Instead of spending hundreds of thousands of dollars to test your software, you can get detailed insights from a large audience on a per-test basis. Your QA team is there when you need it, with no ongoing costs for you to worry about when you don’t need it.
Affordable, high quality crowdtesting for your business
Our crowdtesting platform lets you outsource your QA, UX and functional testing to thousands of testers in the United States and more than 40 other countries. Learn more about how you can use crowdtesting for your business and start your first test today.
MyCrowd QA is a self-service QA testing platform for companies to test their mobile apps and software. Utilizing a pay-per-bug model, customers only pay for the bugs our testers find.
