Freelancers are commonly hired to work on digital tasks and projects. As the skill set and number of qualified freelancers available is continually increasing, there is no limit to the types of tasks that can be accomplished! The top 10 most common tasks people hire freelancers for includes the usual suspects such as graphic design and copy writing, and also more recently popular tasks such as video production and blogging.
MyCrowd’s top 10 list of common tasks to hire freelancers:
1. Freelance Web Development: Although you can have design work done through an agency, hiring freelance web designers has become very popular among businesses. Web Design agencies can be costly, and they can also be less responsive than a freelancer who is dedicated solely to your project. Freelance web designers are most commonly used for not only for creating websites, but also WordPress blogs, landing pages for A/B testing and software development.
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Freelance Copy Writing and Editing: Freelance copy editors and writers are commonly used to create content for websites, marketing materials, sales copy, press releases and to check grammar & spelling on existing documents. They can also be used for top of funnel content like white papers, eBooks and other specialized content.
3. Freelance Video Production and Editing: Video content for websites has become increasing popular and is a fantastic way to differentiate yourself from the competition. Freelance video producers and editors can shoot footage for you or edit your existing footage. Having a good editor at your disposal can help you test different calls to action in your videos as well as re-purpose content to save on production costs.
4. Freelance Marketing: Hiring a freelance marketing professional rather than going through an agency can save you money. There are many top notch marketers from basic utility resources to hired gun CMO’s. Really effective ways to use freelancers are for specialized marketing projects such as keyword research, SEO, social media posting and creating lists of influencers. Using a highly qualified freelancer as an extension of your team can help grow your marketing strategies. One key strategy is to engage multiple experts of different backgrounds and leverage them as advisers to cross check your approach and marketing campaigns. For example, how many times would you have loved to have an analytics expert help you make better sens of your data?
5. Freelance Administrative Assistants: Freelance administrative assistants have recently become one of the most popular types of freelancers to request tasks from. The most common administrative task is data entry. With the advancement of remote team management tools you can now be more effective in having a remote freelancer support your day to day work life.
6. Freelance Graphic Design
: Graphic design work is still a very popular way to utilize freelancers. The most common graphic design tasks are logo and website creation. However, there is en ever expanding subset of graphic design specialists that focus on mainly landing pages, UX/UI, icons, or 3D animation. If you know the keys to hiring a freelancer graphic design , it is a great money saving alternative to going with an agency.
7. Freelance Translator: As it has become more common for brands to expand outside of their native market, translation services have become a very popular way to utilize freelancers. The most common translating services are translation of content for website and marketing materials. According to recent data, the demand for translators has risen 30% since 2010. If you are getting any significant social or web traffic from countries outside of your native market, it may make sense to translate some pages and direct that traffic to those pages. You may be surprised and see your conversions skyrocket!
8. Freelance Blogging/Social Media: In order to remain relevant in search rankings, blogs must provide their audiences with a contestant stream of fresh and relevant content. This need has made the creation of blog posts one of the most common tasks that is now requested from freelance writers. Use a variety of freelancers with expertise in subjects relevant to your business to create blog posts. Have them create relevant keyword focused posts to generate awareness and traffic for you and/or brand. Hire freelancers as part of a content generation team is fundamental and how we do it here at MyCrowd!
9. Freelance SEO Pro: As SEO is a commonly seen as a necessity to compete for online visibility, many companies are turning to freelance SEO specialists. The most common task requests are key word research and link building to boost search ranking. With consistent updates to the Google Algorithm, including one for 2014, it can be time consuming to keep up with the changes. Using a freelance resource can help you focus on bigger wins while managing the process.
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Freelance Mobile Development: Mobile development has also become one of the most popular ways to utilize freelancers. The most common ways to use mobile developers are coding, updates and full on app architecture and development for Apple and Android. The trend of ever growing traffic from mobile and tablet devices requires companies in the digital space to have a mobile engagement strategy and platform.
Let us know your list of top ten tasks you hire freelancers for! Tell us what innovations would you like to see on freelance platforms or in the freelancing space.
